Meet the team
Led by operators who have run the numbers you care about.
Every founder has carried a queue, coached a floor and owned a P&L at the world's biggest BPOs. You work directly with the people who run your operation — no account-manager buffer.
01 ▸ The founders
Five operators. 50+ years of floors, queues and scorecards.

Founder · Technology & Operations
Mark Raven Cañete
Operations and automation specialist spanning BPO leadership, web development and business-process automation. Mark builds the technology backbone behind delivery — from AI-powered client tools to internal reporting — so every managed team runs on modern, transparent infrastructure.

Co-Founder · Client Operations
Karl Ian Martin Cañeda
15+ years of operations leadership across healthcare, telecom, financial services and logistics, including roles at Sagility, Tech Mahindra and Fusion BPO. Karl builds high-performing teams, closes performance gaps through structured coaching, and runs multi-account operations that hit SLA and financial targets at once.

Co-Founder · Healthcare Operations
Rizzie Lynne Larios
15+ years of contact-centre and healthcare operations leadership, including account management at Optum Global Solutions and Fusion BPO's US Healthcare division. A licensed Registered Nurse by training — a rare pairing of clinical depth and operations expertise on every healthcare account.

Co-Founder · Workforce Management
Lynlee Gesoro
Workforce specialist with hands-on experience in real-time analytics, demand forecasting and resource scheduling at Teleperformance and Tech Mahindra. Lynlee keeps every account properly staffed and SLA-compliant, turning performance data into proactive coverage decisions.

Co-Founder · Operations & Growth
Karl Ivan David “KID” Cañeda
Strategic operations leader with 13+ years across BPO, healthcare and tech — currently running a major US streaming account at Concentrix, with prior leadership at Tech Mahindra, Foundever and UnitedHealth's Optum. KID pairs LEAN operational rigour with hands-on HR and business-development experience: he drives CSAT, AHT and FCR against contractual SLAs, manages program budgets and attrition, and builds the sales pipelines that open new markets.
Assigned per engagement
Your account lead
Every pilot gets a named operations lead accountable for your scorecard — a single point of ownership from day one through scale.
02 ▸ What we run on
The principles behind every account.
Provide high-quality, scalable service operations for global clients.
Improve customer satisfaction and operational efficiency together.
Operate with performance accountability and customer-first service.
Continuously optimise processes through data-driven decisions.
03 ▸ Core values
What we refuse to compromise.
Business Excellence
A relentless focus on SLA, quality and measurable outcomes on every account we run.
Integrity
Transparent reporting and honest numbers — even the hard ones. No black boxes, ever.
Innovation
Automation, AI tooling and live analytics built into delivery — not bolted on after.
Optimal Offshore